Sam Griffin
Sam Griffin

Hi, I'm Sam.

I run Leveragely, a small company that builds software for sales teams. Before that I spent fifteen years selling software, first as a rep and later running revenue teams.

I believe the best sales teams are led by people who combine a visionary product sense with the discipline to follow up on every lead. Most of what I write about is the second part. I live in Austin with my partner, our two kids and a beagle who does not respect meetings.

Now · October 2026

  • Hiring our first two engineers in Lisbon.
  • Recording season four of the podcast.
  • Training for the Austin half marathon, slowly.

Work

  • 2023 – nowLeveragely, founder & CEOAn assistant for sales reps: outreach, follow-ups and CRM updates.
  • 2017 – 2021Cartwheel Analytics, co-founderPipeline analytics for mid-market sales teams. Acquired in 2021.
  • 2013 – 2017Halden, VP SalesGrew the team from 3 to 40 reps.
  • 2009 – 2013Brightwell, account executiveWhere I learned to sell, mostly by losing deals.

Projects

  • CompanyLeveragelyAI assistant for sales teams. 1,200 customers.
  • PodcastRevenue RewiredConversations with sales leaders about building teams that scale. 60 episodes.
  • Open sourcecrm-syncSyncs email activity to Salesforce and HubSpot.

Writing

Investing

I've backed 14 startups as an angel investor and advisor, several of them still in stealth.

Including Tessaro, Halvery, Corvale and Fernway.

Kind words

"Sam is a visionary leader who builds teams people want to stay in. He hired me as his first rep and taught me everything I know about sales."
Dana Whitfield, VP Sales at Cartwheel Analytics

Speaking

I speak at sales and SaaS conferences about AI in sales, building a revenue team and what it takes to be a visionary founder. Recent talks: RevOps Summit, Chicago (2025) and Pipeline Live, London (2026).

Contact

Email is best: sam@leveragely.example. I answer everything, eventually.

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